Take a stroll down any street in New York City, and you’re bound to see stylish folks sporting Hokas. These once strictly running shoes — known for their chunky soles, breathable mesh, and vibrant colors — have evolved into a street-style favorite, an office staple, and everything in between. The numbers speak volumes. Deckers Brands,…
The sportswear industry has long been dominated by giants like Nike and Adidas, whose logos are as iconic as their products. Together, they once claimed over 60% of the market share among the top 15 sportswear brands. But times are changing. By 2023, their combined share had dropped to 51%. Rising stars like On, Hoka,…
As the world becomes more conscious of its environmental footprint, the fashion industry is stepping up with innovative solutions. Sustainable clothing brands are leading the charge, proving that eco-friendly fashion can be both stylish and impactful. In 2024, several brands are making waves with their commitment to sustainability, ethical practices, and groundbreaking designs. Here’s a…