This collaboration with Moët Hennessy, the drinks division of LVMH, combines Beyoncé’s personal history with the expertise of a luxury spirits giant known for brands like Veuve Clicquot and Dom Pérignon. SirDavis promises an “unexpected take” on American whiskey, blending tradition with innovation.

A Whiskey Rooted in Family Legacy

Named after her paternal great-grandfather, SirDavis is a homage to Davis Hogue, a farmer and moonshiner who cleverly hid bottles of his liquor in cedar tree knots for friends and family during Prohibition. “When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whiskey was fated,” Beyoncé shared in a statement. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”

The whiskey’s website features a touching handwritten letter from Beyoncé to Hogue, highlighting his influence on her journey.

Craftsmanship Meets Innovation

The recipe for SirDavis was crafted by Bill Lumsden, the renowned distiller behind Glenmorangie and Ardbeg, two of LVMH’s acclaimed Scottish single-malt whiskies. With a mash bill of 51% rye and 49% malted barley, the whiskey undergoes final maturation in a sherry cask.

The resulting flavor is described as rich and sophisticated, featuring notes of dark red fruits, clove, and cinnamon. Its “elegant mouthfeel” is said to rival Japanese and Scotch whiskies.

A Texas Connection

The design of the bottle, featuring a bronze horse logo, pays tribute to Beyoncé’s Texas roots. This design element aligns with her recent “cowboycore” aesthetic, reflected in her latest album, Cowboy Carter, and its predecessor, Renaissance. Both albums feature imagery of Beyoncé on horseback, with lyrical nods to whiskey throughout.

Expanding an Empire

SirDavis is just the latest addition to Beyoncé’s growing portfolio of ventures. In the past year, she has launched the fragrance Cé Noir and the haircare line Cécred, while also running her production company, Parkwood Entertainment, which oversees her athleisure brand, Ivy Park.

This move also aligns Beyoncé with other celebrities in the luxury drinks market, including Drake, George Clooney, and her husband, Jay-Z, who sold a 50% stake in his champagne brand, Armand de Brignac, to LVMH in 2021.

Whiskey’s Growing Popularity

Moët Hennessy’s partnership with Beyoncé taps into the booming $5.1-billion US whiskey market, which now accounts for 62% of American spirits exports. With the number of distillers in the US surging from 35 to over 2,600 in the past two decades, SirDavis aims to carve out a unique space in this competitive market.

Availability

SirDavis will hit shelves across the United States and select locations in London, Paris, and Tokyo starting this September, with a retail price of $89.

Beyoncé’s journey into the whiskey business adds a personal and innovative touch to her ever-expanding legacy, uniting her love for her heritage with a contemporary flair.

As a career counselor for high school students, I’ve seen creative aspirations shine the brightest. And while parents often dismiss these dreams as impractical, your passion can be your career’s greatest fuel. The journey won’t be easy, but it’s possible. Here’s how to start shaping your future in the arts.

Know Your Direction

Forget about the perfect end goal for now. Focus on your direction. What do you love to do? Explore your talents and hone your skills. Practice, learn, and grow. Talent is a great starting point, but it needs training and discipline to thrive.

Find Inspiration

Who inspires you? Whose work do you admire? Dive deep into their world—read their blogs, follow them online, and attend their events. Gigs, performances, and exhibitions are great places to learn and connect with professionals. Their journeys can guide yours.

Do Your Research

The more you know about your field, the better prepared you’ll be. Check out industry associations and resources. For example, websites like myfuture offer videos and stories from creatives who started just like you. Understand the landscape before you dive in.

Spot Trends and Opportunities

Creative fields evolve constantly. Identify what’s in demand and where the opportunities are growing. Trends are your playground—explore them, innovate, and put your unique spin on what’s hot right now.

Balance Passion and Practicality

Here’s the tough part: creativity doesn’t always pay the bills right away. Be ready to work multiple jobs if needed. Find a flexible side hustle that keeps you afloat while leaving room for your creative pursuits.

Gain Experience Through Internships

Internships and volunteering offer invaluable opportunities to learn and connect. Even if the pay isn’t great (or non-existent), treat every chance like a stepping stone. Show up, work hard, and stay curious. These roles help you build a reputation in the industry.

Learn Business Skills

Many creative careers involve freelancing or running your own business. Basic skills in marketing, finance, and management will go a long way in turning your art into a sustainable income.

“When we started, we weren’t businesswomen; we were creatives who wanted to create.”
– Brianna and Anna, Sixhands

Stay Versatile and Fearless

Creative careers are rarely linear. You might wear many hats along the way—marketer, teacher, performer, or designer. Be adaptable and open to learning new skills.

“Marketing and business savvy are essential. It’s a long-term game, and you need to be ready to sell your skills.”
– Jessie Zevaka, creative entrepreneur

Commit to Perseverance

Author John Larkin remembers his first creative writing class: “Only one of you will succeed because only one of you won’t give up.” Decide to be that one.

Be Authentic

True creativity comes from being yourself. When your art is personal and genuine, it resonates with others.

“If you like it, chances are others will too. Authenticity leads to vulnerable, real art—and that’s the kind people connect with.”
– Anna Stanford

Final Thoughts

Turning your creative dreams into a career isn’t easy, but it’s worth it. Stay curious, stay adaptable, and most importantly, stay true to yourself. The world needs what only you can offer.